Glossary category
Product Marketing
Every product marketing term in the TeardownX glossary, written out in full: what it means, when it works, and how founder-led B2B teams get it wrong.
- DATE Framework The DATE framework is a four-step marketing planning method, diagnose, analyze, take a different path, experiment, that forces you to name the growth constraint before choosing a channel. 6 min read Read
- Product Marketing Manager A product marketing manager owns how a product reaches its market: the category it is filed under, the buyer it targets, the message it leads with and the channels it is sold through. The role sits between product, sales and marketing and is measured on adoption and pipeline. 9 min read Read