About
One operator. No account managers.
TeardownX is a product marketing practice, not an agency. Every engagement is run personally by one senior B2B product marketer — the same person who does the diagnosis does the execution.
Last updated
Who runs this
TeardownX is operated by Reyaz Ahmed, founder & principal, teardownx. Six-plus years of in-house B2B SaaS product marketing across GTM strategy, sales enablement and demand generation — pipeline built, positioning shipped, campaigns measured on revenue rather than impressions.
That in-house background is the whole point. Most founders who buy marketing help buy it from people who have only ever sold marketing help. The problems that actually stall a B2B company — a positioning statement that describes the category instead of the wedge, an ICP defined by who replied rather than who renewed, a sales deck that argues with the website — are problems you only learn to recognise from the inside.
The track record
| Result | Context |
|---|---|
| $5M+ | Pipeline influenced |
| 12x | Best ROAS delivered |
| 0→25% | Trial activation in 90 days |
| 100+ | Enablement assets shipped |
These are in-house and client numbers across B2B SaaS and tech-enabled businesses. They are not a promise about your company. What they are is evidence that the method has produced revenue outcomes before, which is a different and more honest claim.
What I actually know
- B2B product marketing across SaaS and hardware-led GTM
- Positioning and messaging for founder-led sales motions
- Account-based marketing programme design and execution
Why it is structured this way
An agency sells you a pitch from a senior and delivers work from a junior. The gap between those two people is where most marketing budgets go to die. TeardownX is deliberately capped at what one senior operator can do well, which limits how many clients exist at once and is the reason engagements start with a paid diagnostic rather than a proposal deck.
The entry point is the Marketing Teardown: a fixed-fee, one-week diagnostic of your positioning, one competitor, your real ICP and your top messaging gaps. No retainer, no lock-in, no discovery call required to buy it. If the teardown is useful, deeper work gets scoped from what it finds. If it is not, you have lost a week and a small fee, and you still keep the document.
Who this is not for
Pre-product-market-fit companies. If nobody is buying yet, the constraint is the product or the market, and better positioning will make that discovery arrive faster but will not change the answer. The work here is for founders with real traction and stalled growth.
Where the work happens
Based in Tamil Nadu, India, working with founder-led B2B companies across the United States, Europe and the GCC. Async by default, with live calls scheduled inside your working hours rather than mine. Reach the practice directly at reyaz@teardownx.com or on LinkedIn .