Positioning
How buyers see you, next to the alternatives.
Not what your homepage says. The category buyers put you in, and who they compare you with before they decide.
- The category, in their words
- The three alternatives, including doing nothing
TeardownX We prove your market before you spend on it.
For B2B tech founders with traction but stalled growth. In one hour we find why buyers are not choosing you, then test the fix on a small budget before you spend big.
Sample teardown
Marketing Teardown
- Positioning Buyers file you under agency, not platform. Gap
- ICP Wins cluster in mid-market SaaS. Narrow
- Channel Content closes what outbound books. Shift
30-day fix list 1/3
- Name the category in the hero WK 1
- Rewrite headlines around one proof WK 2
- Test the message on a small budget WK 4
Used by marketers at SAP, Deloitte, Freshworks and more
Four things we check, in this order.
Each one depends on the one before. Pick channels before the first three are right and you pay to scale a guess.
One senior marketer, backed by AI.
I am a B2B product marketer with 6+ years in go-to-market, and I run every engagement myself. AI agents trained on your positioning, customer calls and data do the volume, so one person covers what an agency staffs with five. Nobody junior touches your account.
$5M+
Pipeline built
25%
Win-rate lift
$1.4M → $2.5M
ARR after repositioning
100+
Sales assets shipped
One hour of proof before any monthly fee.
Start with a one-hour teardown. If it finds a real gap, we fix it monthly, or train your team to fix it.
Stop any month. Everything done so far is yours. No lock-in, no notice period.
Check the record yourself.
Hiring one person takes more trust than hiring an agency. So my listings and reviews live on sites I cannot edit.
Look it up
Before you ask.
It is paid, which is the point. You get the positioning audit, the competitor teardown, the ICP read and the 30-day fix list as files you own and can hand to anyone. If a monthly plan is not right for you, you keep the work and we are done.
Because they are different work. The teardown is one hour spent reading what you already have, and its job is to tell you whether there is a gap worth closing. The monthly plans are the fixing: tests run, messaging rewritten, pipeline reported every week, and on the training plan your team taught to run it themselves. You only buy one if the teardown showed the gap is real, and you can stop any month.
Not unaided. The drafting, the research and the reporting run on AI agents trained on your own positioning, customer conversations and data, so the volume is machine speed and the judgement stays human and senior. That is what keeps the monthly price small enough to be worth your risk.
An agency is paid the same whether it works or not, scopes for months and hands the work to a junior. Here the entry is a fixed one-hour teardown, the monthly plans after it stop any month, and one senior operator does the work.
No. They get the teardown, the fix list and the weekly priorities, and we take the work they do not have the seniority or the hours for. Most founders keep the person and get considerably more out of them.
You see the same data we do. Weak market signal and we say so in the reality call, before the money moves. Strong signal with weak execution and we change the execution. Working and we scale it. No 12-month lock-in either way.
Not yet. This works for founders with real traction and stalled growth. If you are still hunting the first repeatable win, come back when you have it.
B2B tech and tech-enabled businesses. If you sell software, infrastructure or distribution through a digital funnel, we speak your language.
Find out why buyers are not choosing you.
One hour. One flat fee. No retainer, no sales call.
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