Decode.
Positioning audit, competitor teardowns, real ICP mapping. You'll see what customers actually care about versus what you assumed.
GTM Teardown + Execution
Your product is great. Your marketing isn't.
We teardown your positioning, decode your competitors, and build campaigns that actually work. Strategy and execution from one senior product marketer. In 90 days.
01 / The Problem
You've been doing it wrong. So has every agency you hired.
You built something customers love, but growth is stuck. You hired agencies. Spent money. Tried the trends. Nothing landed.
The real problem isn't your product. It's that nobody knows why they should choose you over ten competitors they've never heard of.
Most marketers skip the hard part (understanding your market) and jump to the easy part (running ads). We do the opposite.
02 / How It Works
The Teardown Framework
Build.
Website, landing pages, messaging, ad creative, email flows. AI-native execution, agency-grade output, shipped in weeks.
Run and Measure.
Campaigns launched to your real ICP. Weekly numbers, biweekly optimization. Pipeline metrics, not vanity metrics.
03 / See What We Uncover
Famous companies, torn down.
How Figma beat Adobe
One ICP, one positioning: design for the collaborative age, while Adobe sold licenses to individuals. Game over.
Read the full teardown →How Stripe made payments a developer product
A commodity category, won by speaking to builders instead of payment operators.
Read the full teardown →How Slack ate email's lunch
Same problem, new narrative: communication reimagined. The narrative matched how teams wanted to work.
Read the full teardown →04 / Who's Behind This
Built by someone who's done this in-house.
Founded by a senior B2B SaaS product marketer with 6+ years across GTM strategy, sales enablement, and demand generation. Pipeline built, positioning shipped, campaigns measured on revenue.
$5M+
Pipeline Influenced
12x
Best ROAS
0→25%
Trial Activation in 90 Days
100+
Enablement Assets Shipped
05 / The Offer
One entry point. Zero lock-in.
Marketing Teardown
₹1,499
one flat fee, no strings, delivered in 1 week
- Positioning audit of your website and messaging
- 1 competitor teardown: how they win attention you're losing
- ICP reality check: who's actually buying vs. who you target
- Top 3 messaging gaps, ranked by revenue impact
- First 30-day fix list you can act on immediately
Want the full dissection and execution? The deep teardown and 90-day sprints are scoped from what the teardown uncovers.
06 / Questions
Before you ask.
We share the data. Weak market signal, we tell you straight. Strong signal with off execution, we pivot. Working, we scale. No 12-month lock-ins.
Agencies bill activity, we bill outcomes. Agencies scope for months, we execute in week one. Agencies hand off to juniors, you get one senior operator.
Not yet. We work with founders who have traction but stuck growth. Come back at that stage.
B2B tech and tech-enabled businesses. If you sell software, infrastructure, or distribution with a digital funnel, we speak your language.