Teardown

TeardownX We prove your market before you spend on it.

We take your market apart, tell you what it can and cannot give, then prove the plan on a small budget before anything scales.

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POSITIONING ICP MESSAGE CHANNEL

Used by operators at SAP, Deloitte, Freshworks and more

Freshworks
Cognizant
Deloitte
EY
Bajaj Electricals
SAP
Schneider Electric
Zoho
Kovai.co
Mitsogo
Fidelity Investments

Four cuts, in this order.

Get the third right on top of a wrong first and you have paid to scale a mistake.

Positioning

The shelf a buyer files you on.

Not the words on your homepage. The category they judge you in, and the alternatives they judge you against.

  • The category, in their words
  • The three alternatives, including doing nothing

ICP

Who actually pays, not who the deck was built for.

We check the profile you state against the customers who renew and refer. Where they disagree, the payers win.

  • Who is buying now, and why
  • Which segment renews, and which quietly churns

Message

What has to be true in their head first.

A message is a sequence of beliefs, not a tagline. We write it in the order the buyer changes their mind.

  • The belief that has to change first
  • The proof that changes it

Channel

Where that message meets them while they decide.

Channel comes last on purpose. Run it first and you are paying to broadcast a guess.

  • The channels your payers are already in
  • The smallest test that proves or kills it
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One brain, with agents that know your business.

One B2B product marketer, 6+ years in GTM, running every engagement personally with AI agents trained on your positioning, customer calls and data. That is how one person covers ground an agency staffs with five. Nobody junior touches it.

$5M+
Pipeline
25%
Win-rate lift
$1.4M to $2.5M
ARR
100+
Sales assets
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One hour of proof before any monthly fee.

Three plans. The teardown finds the gap in one hour. The monthly plans fix it, with or without training your team to run it.

  1. Marketing Teardown

    ₹1,500 flat, paid once

    One hour that shows you where the pipeline leaks.

    1. Positioning audit of your website and messaging
    2. 1 competitor teardown: how they win attention you're losing
    3. ICP reality check: who's actually buying vs. who you target
    4. Top 3 messaging gaps, ranked by revenue impact
    5. First 30-day fix list you can act on immediately
    6. No sales call to sit through before you can buy it

    Start here. It tells you whether the next step is worth it.

  2. Teardown + Implementation

    ₹50,000 per month

    The teardown, then I run the fixes with you every month.

    1. Everything in the Marketing Teardown
    2. The fix list executed, not advised on
    3. Message and channel tests run one at a time
    4. Weekly reporting on pipeline, not activity
    5. Positioning, assets and enablement kept current
    6. One senior operator with AI agents. Nobody junior touches it

    Worth it once the teardown has shown a gap worth closing.

  3. Implementation + Training

    ₹90,000 per month

    Everything in step two, and your team trained to own it.

    1. Everything in Teardown + Implementation
    2. Your team trained on the tests, the reporting and the messaging
    3. Written playbooks your team keeps
    4. Direct access to the operator doing the work

    For teams that want to own the work, not rent it.

You can stop any month, and everything already done is yours to keep. No lock-in, no notice period, nothing to unwind.

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Acknowledged by

One operator asks for more trust than an agency does. So the record is held where I cannot edit it, and the terms are written down before any money moves.

Look it up

Before you ask.

It is paid, which is the point. You get the positioning audit, the competitor teardown, the ICP read and the 30-day fix list as files you own and can hand to anyone. If a monthly plan is not right for you, you keep the work and we are done.

Because they are different work. The teardown is one hour spent reading what you already have, and its job is to tell you whether there is a gap worth closing. The monthly plans are the fixing: tests run, messaging rewritten, pipeline reported every week, and on the training plan your team taught to run it themselves. You only buy one if the teardown showed the gap is real, and you can stop any month.

Not unaided. The drafting, the research and the reporting run on AI agents trained on your own positioning, customer conversations and data, so the volume is machine speed and the judgement stays human and senior. That is what keeps the monthly price small enough to be worth your risk.

An agency is paid the same whether it works or not, scopes for months and hands the work to a junior. Here the entry is a fixed one-hour teardown, the monthly plans after it stop any month, and one senior operator does the work.

No. They get the teardown, the fix list and the weekly priorities, and we take the work they do not have the seniority or the hours for. Most founders keep the person and get considerably more out of them.

You see the same data we do. Weak market signal and we say so in the reality call, before the money moves. Strong signal with weak execution and we change the execution. Working and we scale it. No 12-month lock-in either way.

Not yet. This works for founders with real traction and stalled growth. If you are still hunting the first repeatable win, come back when you have it.

B2B tech and tech-enabled businesses. If you sell software, infrastructure or distribution through a digital funnel, we speak your language.

Find out what your market will actually give you.

One hour. One flat fee. No retainer, no sales call.

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